A Historic Sweep: All 7 of Our SPAR and EUROSPAR Stores Honoured at the Customer First Awards!
At The Ralph Group, our core philosophy has always been simple: put the community and the customer at the heart of everything we do. Today, we are absolutely thrilled to share a monumental milestone that proves that dedication is shining brighter than ever across our entire store portfolio.
On Wednesday, 10th June, representatives from across the Irish retail sector gathered at the stunning Killashee Hotel in Naas, Co. Kildare, for the prestigious SPAR and EUROSPAR Customer First Awards. It turned out to be an unforgettable, historic evening for The Ralph Group family. For the very first time in our history, all 7 of our SPAR and EUROSPAR stores were awarded the coveted Customer First accolade!
A Monumental Milestone for The Ralph Group
While we have been incredibly proud to see our individual stores recognized in the past, achieving a perfect clean sweep across all 7 of our grocery locations is a massive milestone for us. This historic achievement stands as a powerful testament to the unwavering consistency, passion, and hard work that our retail teams bring to the shop floor every single day.
Whether you are catching a flight and grabbing essentials at SPAR Terminal 2 Dublin Airport, doing your weekly shop at EUROSPAR Dunboyne or EUROSPAR Feltrim, or stopping by our beloved community hubs in Clonee, Holywell, Longwood, or Donacarney, you are officially walking into an award-winning environment. This sweep proves that no matter which of our doors you walk through, you are guaranteed the absolute highest standard of retail excellence.
What Are the Customer First Awards?
For our customers who might wonder what goes on behind the scenes, the Customer First Programme Awards—orchestrated by BWG Foods (owners and operators of the SPAR and EUROSPAR brands in Ireland)—are among the most respected and strictly judged accolades in the Irish retail industry.
These awards are not handed out lightly. To achieve Customer First status, a store must successfully navigate a grueling, year-long evaluation process. This includes:
Intensive, unannounced retail audits checking for operational excellence.
Strict food safety and hygiene inspections to guarantee top-tier quality.
Rigorous mystery shopper visits that grade everything from store cleanliness and retail innovation to the friendliness and helpfulness of customer interactions.
To win this award means a store doesn't just meet industry benchmarks—it consistently exceeds customer expectations day in and day out. Having 100% of our SPAR and EUROSPAR stores hit these exacting standards simultaneously is a feat we are incredibly proud to celebrate.
A Massive Thank You to Our Teams and Our Communities
An accolade of this magnitude doesn't happen by accident. It is built on early mornings, late nights, meticulous attention to detail, and a genuine smile at the cash register. This historic win belongs entirely to our incredible store managers, supervisors, deli teams, floor staff, and every single team member who represents The Ralph Group with pride. Thank you for your relentless dedication to keeping our customers first.
Most importantly, we want to say a massive thank you to you—our loyal customers and local communities. As a family-run business serving Leinster for generations, we never take your support for granted. You trust us to supply your homes, feed your families, and be a reliable part of your daily routines. Serving you is our absolute privilege, and these awards only strengthen our promise to continue delivering the best possible shopping experience.
Next time you pop into one of our 7 award-winning stores, be sure to congratulate the team on the floor—they’ve truly earned it!